![]() ![]() Shalizi, who recently left artist management group Red Light to go independent with the Shalizi Group, credits Epic Games for being “completely ahead of the curve.” Epic and Team Marshmello worked on developing the concert for six months, he says. was in this room, geared up head-to-toe with a body-motion suit and everything, with maybe 30 or 40 people. “We were really nervous when the show happened, ’cause we were just praying it would go successfully, especially with the voice talking into the game for everybody to hear,” Shalizi says. Los Angeles-based Moe Shalizi is Marshmello’s manager and, in characterization terms, at least, his co-creator. On Twitter during the day of the concert, he was mentioned over 50,000 times. Between February 1st and 7th, Marshmello’s weekly YouTube views grew by more than 100 million his Instagram follower count grew by a million within four days. Unsurprisingly, ‘mello’s subsequent social media numbers reflect a masterstroke in global music marketing. That free show drew an estimated 3.5 million attendees - approximately one-third the size of the audience who “showed up” to dance along to Marshmello’s performance in Fortnite. Other solid industry sources we’ve spoken to expect that around 80 percent of those watching did not consider themselves fans of the artist, or even know who he was, before the concert.Īnother startling comparison: The biggest ever real-life concert is thought to be Jean-Michel Jarre’s 1997 appearance at the State University of Moscow, which celebrated the city’s 850th anniversary. To put that into perspective: 10.7 million people is bigger than the total population of New York City - all watching a concert simultaneously. The total number of in-game attendees across the whole day remains unconfirmed, but well-placed industry sources tell Rolling Stone that it was “significantly bigger” than 10 million. the number of people all playing/watching at one time) of 10.7 million. Epic Games, makers of Fortnite, have now confirmed that the event attracted a record peak concurrent user count (ie. The numbers attached to the DJ’s in-game appearance are staggering. And it’s also what made him such a powerful implant into the online video-game phenomenon Fortnite, where he played two virtual “live” sets, each 12 hours apart, on that fateful day in February. This makes ‘mello the perfect foil for attention-hungry pop stars wishing to feature on his hit singles (a list that so far includes Khalid, Selena Gomez, Bastille and Anne Marie). He’s an entirely fictional creation, a blank canvas onto which young music fans can paint whichever personality they wish him to be. The point, though, is that Marshmello could be anyone. No one truly knows his identity, thanks to his white bucket helmet with an unambiguous painted smile and crisscross eyes - although increasingly voluminous online scuttlebutt suggests the man under the plastic cranium is Chris Comstock, a 26-year-old producer hailing from Philadelphia. And the real-life music industry gasped in unison. ![]() On Saturday, February 2nd, a made-up DJ played to more than 10 million made-up characters in a made-up world. ![]()
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